Police FAQs: all you have to know

What makes Police special in watchmaking?

Police is much more than a watch brand. It's a statement of intent. Born in Italy in 1983, Police started as a sunglasses brand and quickly expanded into watches, fragrances, jewelry, and accessories.

What makes it special? Its ability to capture the essence of urban rebellion and translate it into accessories with personality. Every Police watch is designed for those who want to stand out, for those looking for an accessory that speaks before they do.

Police combines Italian design with attitude, reliable Japanese quartz movements, and robust construction in stainless steel. It's not Swiss high watchmaking, but it doesn't pretend to be. Police is something else: style, presence, the soundtrack of a city that never sleeps.

When was the Police brand founded?

1983 is not just a year; it's the birth of an attitude. Police was created by the De Rigo Group, an Italian company based in Venice, specializing in eyewear design and production.

The brand started with sunglasses and quickly became a success. Encouraged by public acceptance, the first fragrances arrived in 1997. In 2003, Police made the leap into watches. Later came jewelry (2005), small leather goods (2011), and clothing.

40 years later, Police remains true to its origins: bold design, free spirit, and an unmistakable style that has conquered more than 100 countries.

Curiosity: In 2023, to celebrate its 40th anniversary, Police launched a limited edition of just 1,983 pieces per model, honoring its founding year.

What does "Police" mean? Philosophy and purpose of the brand

The name "Police" is no coincidence. From its beginnings, the brand was inspired by rebellion, authority, and urban style. It's not a reference to conventional law and order, but to an attitude: that of someone who makes their own rules.

Police has always been synonymous with "daring". In style, quality, innovation, pioneering design, and exploring new paths and collaborations.

The philosophy of Police can be summed up in one word: audacity. Every product is designed for those who want to stand out, for those who don't follow the rules, for those who live life intensely. It's a brand that celebrates freedom of expression and individuality.

Police sums it all up in one attitude: there's always a moment to improve, to dare, to be yourself.

What style does Police have?

Police has its own unmistakable style. It's urban with industrial touches, a rocker vibe, and always a nod to elegant rebellion.

Its hallmarks are clear:

• Bold, large designs: Cases are typically large (44-46 mm) and dials are striking.
• Robust materials: Stainless steel, mineral crystal, and silicone or leather straps.
• Characteristic colors: Blue is Police's signature color. Since the 90s, when they pioneered blue mirrored lenses, blue has been a distinctive brand element. Black and gold also stand out.
• Iconic symbols: The skull, the Gothic P, and the eagle, symbols of freedom and audacity.

It's not classic. It's not minimalist. Police plays in a different league: design with personality.

What's inside a Police watch? Are they good quality?

Police is not a high-end watchmaking brand. You won't find Swiss manufacture movements or complications like tourbillons. But that doesn't mean it's poor quality. Quite the opposite.

What's inside a Police watch?

• Japanese quartz movements: Reliable, precise, and low maintenance. The battery can last for years.
• Stainless steel cases: Resistant to corrosion and scratches. Some models have polished or black finishes.
• Mineral crystal: Scratch resistant, though not as much as the sapphire found in higher-end ranges.
• Water resistance: Generally 3 ATM (30m) to 5 ATM (50m), enough for splashes and rain, but not for diving.

Does that mean lower quality? Not necessarily. Police offers a balanced equation: Italian design with personality, reliable machinery, and a price that leaves you free to keep dreaming. It's like ordering a strong espresso in a large glass.

Police's official warranty is typically 2 or 3 years, demonstrating the brand's confidence in its products.

Where are Police watches manufactured?

This is one of the most frequently asked questions. The design is born in Italy, like al dente pasta and good taste. But manufacturing goes further.

Police watches are mainly manufactured in Asia, with Japanese quartz movements, and assembled in highly specialized factories, especially in China.

Is this bad? No. It's the standard strategy for most fashion and design brands. What matters is that quality control and design remain Italian. Police belongs to the De Rigo Group, an Italian company based in Venice that oversees the entire process.

In summary: Italian heart, global production. And the result is a watch with personality and reliability at a competitive price.

What price range does Police have?

Police positions itself in the affordable designer watch segment. You won't find Police watches for €5,000, but also not for €20.

Price range guide:

• Basic models: Between €80 and €150.
• Standard models: Between €150 and €250.
• Special or collection models: Between €250 and €400.

Police offers a very balanced price-quality ratio. It allows access to distinctive Italian design and solid construction without a large investment. It's a premium brand within fashion, but it doesn't compete in high-end watchmaking.

For that price, you get a watch with personality, reliable movements, and an aesthetic that doesn't go unnoticed.

What do the eagle and skull mean in Police designs?

Police has two iconic symbols that appear repeatedly in their designs: the eagle and the skull.

The eagle: It's the oldest symbol of Police. It represents freedom and audacity. It's an emblem that has evolved over time but has always been present in the brand's identity. For the 40th anniversary, Police redesigned its logo with the eagle as the protagonist.

The skull: It appears on many models, especially on dials or as a decorative detail. It represents rebellion, transgression, and free spirit. It's not a macabre skull, but a symbol of style and attitude.

Together with the Gothic P, these three elements make up Police's visual imagery. They are codes that brand fans recognize instantly and that reinforce that urban and rocker identity.

Is Police a luxury brand?

It depends on what we mean by "luxury." If we're talking about Swiss high-end watchmaking with complicated movements and five-figure prices, no, Police is not a luxury brand.

But if we're talking about aspirational luxury, exclusive design, and a brand image with personality, then Police can be considered an accessible luxury brand.

Police is a premium brand within the fashion and accessories sector. It competes with brands like Diesel, Guess, or Armani Exchange. It offers distinctive Italian design, quality materials, and a polished image, all at reasonable prices.

Police is not Rolex, but it doesn't pretend to be. Police is Police: urban, expressive, with Italian DNA and zero complexes.

What is Police's connection to cinema?

Police has a very special relationship with the world of cinema. The brand has collaborated with numerous Hollywood productions and has had major stars as the face of its campaigns.

Brand ambassadors: Bruce Willis, George Clooney, and Antonio Banderas have been some of Police's most famous faces.

Cinematic collaborations: Police has participated in action movies such as Batman vs Superman, Justice League, Men In Black: International, The Batman, and Bullet Train.

These collaborations have given rise to capsule collections highly appreciated by fans, combining the universe of the films with Police's characteristic style.

Police and the world of sports?

Police has also left its mark on the world of sports, especially motorsport.

The brand has maintained a partnership with the Mercedes-AMG Petronas Formula One Team, one of the most successful teams in Formula 1.

Additionally, Police has collaborated with major sports figures such as David Beckham, Neymar Jr., Lewis Hamilton, and George Russell.

These collaborations reinforce Police's image as a bold, modern brand with a competitive spirit. Speed, precision, and excellence are values that connect the world of motorsport with the brand's philosophy.

Where is Police present?

Police is a brand with an impressive global presence. It is present in more than 100 countries worldwide.

Main markets in Europe: Italy, France, Germany, Spain, United Kingdom, and Portugal.

Outside Europe: Asia is one of the most important markets, with Japan leading, followed by India, Korea, Indonesia, and China. It also has a strong presence in the Middle East (especially the United Arab Emirates) and has recently grown in the United States.

This global expansion demonstrates that the Italian style of Police transcends borders and cultures. Although born in Venice, its urban and rebellious design language has conquered wrists around the world.

How to spot a fake Police?

Like every popular brand, Police has its counterfeits. To avoid surprises, pay attention to these details:

Signs of authenticity:

• Price: If a Police that normally costs €200 is found for €30, it's fake. Always.
• Finishing: Authentic Police watches have clean finishes, well-printed dials, and sharp logos. Fakes have blurry text and rough materials.
• Weight: Police watches use stainless steel. If the watch is suspiciously light, it may be made of low-quality materials.
• Skull and eagle: The details of these symbols should be precise. On fakes, they are usually poorly defined.
• Documentation: New Police watches come with box, manual, and warranty. The box is usually of good quality, with black finishes and gold details on special editions.

Where to buy safely? Authorized dealers, trusted jewelers, and platforms with buyer protection policies. At Joyería Pato, we guarantee 100% authenticity.

Does Police only make watches or does it have other products?

Police was born as a sunglasses brand in 1983, and that remains one of its fundamental pillars.

But Police is much more. It is a complete lifestyle brand that includes:

• Sunglasses and prescription glasses (the origin of the brand)
• Watches (since 2003)
• Fragrances (since 1997)
• Jewelry (since 2005)
• Leather goods (since 2011)
• Clothing

Police is the only lifestyle brand that has made such a complete brand extension, covering practically all accessory and fashion categories.

This means that if you like the Police style, you can wear it from head to toe: from glasses to shoes, including the watch, fragrance, and leather jacket. It's a way of life, not just an accessory.