ABOUT SKAGEN WATCHES Founded in 1989, SKAGEN was inspired by the Danish coastal city from which we borrowed not only its name, but a warm spirit and minimalist mentality. We create Skagen watches, accessories and jewelry, always guided by our guiding principle: Good design for a better life. The key to the Skagen Watches, as we see it, is simplicity: to capture only what is truly essential in a simple and uncomplicated way.