Timex Co_Labs Watches

Every Timex collaboration stems from a unique universe. Co_Labs brings these partnerships together to create watches that step outside the ordinary, each one designed for those who connect with that specific story.

Pan Am x Timex
Peanuts x Timex
Fender x Timex
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Collaborations · Timex

Timex Co_Labs

When Timex meets another universe.

Co_Labs: watches born from a crossover

Co_Labs is the space where Timex collaborates with brands, characters and universes that are part of popular culture. In each collaboration, the brand's design crosses paths with the identity of the other to give rise to watches with a character of their own, which wouldn't exist without that union.

Not all collaborations respond to the same audience or the same type of customer. Some come for the emotional connection with a brand, some come for the design and some come because they simply like what that union represents. That's why each collaboration has its own identity and deserves to be looked at separately.

On the one hand, there are collaborations with universes that have been part of popular culture for decades. This is the case with Peanuts × Timex, which brings back the link between Timex and Snoopy that has existed since 1969, with a very strong emotional component for those who grew up with the comics. And also that of Harry Potter × Timex, which brings the universe of the saga to the wrist with subtle surprises and details that are discovered over time.

On the other hand, there are collaborations with brands that have marked an era or a sector. Pan Am × Timex, connects directly with the universe of commercial aviation, with proposals ranging from simple pieces with that pilot watch feel to models with functions designed for real use in the air. And Fender × Timex connects with the world's most recognizable electric guitar brand, with pieces that celebrate milestones such as Fender's 80th anniversary, the Telecaster's 75th anniversary or the legacy of the Stratocaster.

Collaborations Popular culture Unique designs

Frequently asked questions about Co_Labs

Are all collaborations limited editions?

No. Within Co_Labs there's everything: some collaborations are limited editions, others are special editions and others are part of Timex's regular catalog. Each one has its own characteristics, functions and personality, so it's worth looking at each case separately before deciding.