ABOUT TIMEX WATCHES The brand has become famous for the production of high quality watches at affordable prices. Every American knows his motto "It takes a licking and keeps on ticking" ("it takes a beating and keeps working"). Today Timex produces several lines: Intelligent Quartz (outdoor activities), Timex Style (casual and fashion watches) and Timex Sport (sports watches for runners). In 1992 Timex introduced the INDIGLO® technology which allowed the creation of watches with electroluminescent spheres.